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IgniteTech acquired Khoros to rebuild it. Here’s what that looks like.

CoryD's avatar
CoryD
Khoros Staff
5 days ago

Four weeks ago, we acquired Khoros. Since then, there’s been speculation—about what changed, what we’re doing and where this platform is headed. Some focused on staffing. Others asked about continuity and direction. We’ve seen all of it. This post is here to clarify the facts—and, more importantly, to show where we’re headed next.

1. What we did and how we did it In just four weeks, we’ve completed a full operating reset. Most companies take quarters to do this. We did it with speed, depth and structure. We held hundreds o...
Updated 5 days ago
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encemil's avatar
encemil
Mentor
5 days ago

This post was written by AI. If you don't think that's obvious, you're betting too much on AI and too little on actual people who know how to use it.

  • AngeloAntoline's avatar
    AngeloAntoline
    Contributor
    5 days ago

    This wasn’t AI-written. It was human-led, reviewed, and edited by our leadership team. We are an all-in, AI-First org and we use AI as part of our process, but we don’t let it drive the message. That's a misunderstanding pervading the current transformation AI is driving. 

    That said, the perception matters too. We’ll continue refining how we write and communicate so that what comes through feels as direct and intentional as it actually is.

    • KristenMeren's avatar
      KristenMeren
      Advisor
      5 days ago

      AngeloAntoline​ you didn't even log into the right account to post this comment. It looks like you're just some random community member defending IgniteTech. A quick search shows you're the CMO of IgniteTech, and if you would have used the AngeloA​ account (mentioned as contributor in this post), at least you would show up in this thread as a "Khoros" employee.

      I think this is part of the whole frustration with this acquisition, yes AI is widely used, but there are only so many people who have community experience, let alone community platform experience. People who know every nuance, quirk, and duplicated account / SSO issue were just let go from your team. True experts who built and supported a previously platinum, top-of-the-line product. When people see a product we used to love be acquired by people who have already gutted another community-adjacent platform, folks are gonna be mad and pick it apart. So really the obvious use of AI in this post seems like the least of IgniteTech's worries. I would think.

    • encemil's avatar
      encemil
      Mentor
      4 days ago

      AngeloAntoline​ It was 100% AI written. It exhibits a multitude of the clear signs that it was AI, which I'm obviously not going to disclose here, but let's just say there's no way any human without severe autism would write like this. If it really was reviewed and edited by the leadership team, then oh-boy, now I know that said leadership doesn't even know how to properly edit AI text.