Katy Keim is the Chief Marketing Officer at Lithium Technologies. She is a frequent contributor in the Social CRM Matters blog.
Maybe you have heard of Mavericks here in California.
Every year, a dozen or so surfers wait for the call that the surf is up and then battle it out to be known as one of the world’s best surfers.
They don’t know when the call is going to come, but when it does, they have 24 hours to get to Half Moon Bay and to throw it down.
Hey, feels like we know that drill in a different kind of way.
Our call came from Forrester Research's Melissa Parrish—it’s time to assess the state of the community platforms market.
Here at Lithium, we certainly know that businesses are interested in learning more, and we’re seeing a significant increase in adoption.
The Forrester Wave™: Community Platforms, Q4 2010 (November 2010) report states, “Forrester’s research shows that 24% of interactive marketing executives of companies with $500 million or more in revenue are currently implementing or piloting a program using a community platform. An additional 31% plan to pilot a consumer-facing community program in the next 12 months.”
So we respond to all Forrester’s criteria, assemble our
customer references, and prepare our demo. Stress runs high but we’re ready to
throw down. This is our backyard.
We’re honored to be recognized as a leader in Forrester’s Wave 2010 Community Platforms, Q4 2010 report, available here: http://pages.lithium.com/forrester-wave-community-platforms.html
We can say all we want about Lithium. But once again, our clients spoke for us. Which is better than anything we can ever say about ourselves.
HP uses our platform to power communities on their main US consumer support site their Chinese customer outreach and their power user blogs. Lenovo uses the complete Lithium Service solution—from Twitter and Facebook to our tribal knowledge base, and Redfin is an emerging company that punches above its weight because its customers are so passionate.
In our demo, we skipped from customer site to customer site to showcase our functionality. Look how giffgaff’s community actually IS the company; check out Best Buy’s link to commerce; see how Sephora is turning thousands of Facebook fans into Beauty Mavens.
All these sites show the imagination, engagement, and the results we needed to catch our own 'tube'.
If you’re a client reading this, my personal thanks.
Your success brought us our success.
And if you aren't? Well, really, it's time to talk.
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