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Success Story: Post Office UK Successfully Enlists LSW for #LoveSundays Campaign

Lithium Alumni (Retired)

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 “LSW helped us organize all the massive conversations into appropriate queues and

manage agent efficiencies. The tool also surfaced customer data seamlessly, which helped

us deliver personalized interactions both during and after the #LoveSundays campaign.”

- Darren Jones, Social Media Manager, Post Office

 

When the Post Office UK launched a campaign to promote its branches' extending opening hours to Sundays, they knew they needed to leverage the power of social media for broad awareness. At the same time, they knew this would require a strong, dependable social media tool to help them achieve their goals.

 

Enter Lithium Social Web (LSW).

 

The #LoveSundays campaign was a real-time marketing campaign to celebrate everything great about Sundays and LSW was front and center to help the team monitor and respond to fans on social media. With monitoring, the team of agents looked for conversations with keywords and phrases in LSW, and used the tool to respond. The tool also helped the team organize the massive conversations into appropriate queues and manage agent efficiencies by routing to different team members for approvals.

 

The #LoveSundays campaign was a true success with more than 2 million impressions on Twitter and an increase of 866% in the branch finder page views.

 

Read the full Post Office UK Success Story to find out more, such as:

  • How the team used Klout data to personalize the customer experience
  • How the tool was shared by multiple teams and the benefits of using one tool for the campaign
  • What’s in store for the future of the Post Office’s social media strategy

 

Who else is winning with digital? Download our eBook of 11 success stories of top brands winning with social.

 

Tags (1)
4 Comments
Lithium Alumni (Retired)

Awesome story about the power of social and how brands are harnessing that power using Lithium Social Web.

Trusted Contributor

Great story on the power of LSW @FranciscaF.  You should read this @edaccessible and @cindycapo

Trusted Contributor

Excellent case study @FranciscaF. Many thanks for sharing @stevekrohn

Respected Contributor

@FranciscaF @stevekrohn @edaccessible

 

 

Great story! Thank you