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We took LiNC to the road - Welcome to LiEurope ‘16 in London!

Lithium Alumni (Retired)

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Barely two weeks after a fun packed few days in San Francisco for LiNC, Lithium’s team took to the road to share the stories, insights, thought leadership and fresh new products for a series of local European gatherings, with the penultimate event being held at the Courthouse Hotel in London on the 22nd of June.

 

_MG_8459.jpgMissed the event or would like to catch-up on key highlights of the day? Worry not, we’ve got you covered!



Lithium’s CEO @RobT kicked-off our busy afternoon by sharing an inspiring keynote around disruption in the tech industry.

 

RT.jpg @rtarkoff kicking off #LiEurope16 in London with an industry perspective on the post-disruption world pic.twitter.com/9D44Qht260

 

 

As a direct illustration from Rob’s thought provoking keynote, Manila McLean from Tesco Bank’s Community then talked to us around how they managed to launch and grow their community in the challenging financial services industry - where disruption and a growth mindset are key for success.

 

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Our very own CMO @KatyK then questions the audience around the role and opportunity of big data in today’s business, introducing Lithium’s brand new campaign “Be 3D”.

 

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@SunilR, Chief Technology Officer at Lithium, took us through the key innovations of the Lithium product range, mainly Profile Plus for a personalised experience on the Community platform, and Lithium Reach - our new product designed with social media marketeers and for social publishing.

 

SR.jpg

 

 

 

 

 

But really, nothing better than seeing the products in the flesh, right? Senior Consultant and digital-marketeer-in past-lives @PeteC took us through Lithium Reach, our new social media publishing tool aimed at completing Lithium Response for a holistic approach to social engagement

 

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And to close the loop, Darren Jones, Social Media Lead at The Post Office UK shows us how Lithium Reach and Response were instrumental in their latest campaign around Travel Money.

 

 

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We closed the session by highlighting a few outstanding EMEA Lithy submissions, and gave a special spotlight award to Deutsche Telekom’s Hilft Community for outstanding results. If you haven’t yet, do check out the Lithy submissions for:

 

  • Virgin Media > Impressed us all with their sleek new responsive design that has driven a significant increase in engagement
  • Avon > A B2B/B2C community that has managed to increase Representative retention by +137%
  • PlayStation Europe > They drive a best-in-class gamification experience with their Lithium platform
  • Deutsche Telekom > Their 500k member community deflects an estimated 350k contacts a month.

 

 

Congratulations again to all our amazing EMEA customers for their inspirational Lithy submissions.



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The day ended on the rooftops of Central London where customers and Lithium employees alike got to catch-up and network with a glass of Prosecco in hand. Special thanks to the Sun who decided to grace us with it’s presence (a feat in itself in the UK).

 

rooftop.jpg

 

It seems some people were gutted to miss out. We don’t blame them! To make sure you don’t miss out on future events, make sure you join the European Events group here.

 

 

All the pictures for this event are available on our EMEA events group. Check them out!

 

And now? Serious talk. What would you guys think about having a proper LiNC Europe. Not half a day, but a full-blown event full of LiNC goodness at your doorstep? Let us know in the comments below 🙂



About the Author
Charlotte is a senior community and customer relationship management consultant in London, where she provides her customers with detailed advice on launching and developing successful online communities and social engagement initiatives on the Lithium platforms. Being a true community management advocate, Charlotte has been deeply engaged with online communities for over 10 years, both on the “superfan” and on the community strategist side. Charlotte has experience working in the music and the videogames industry where she launched engagement platforms, loyalty programs and managed large passion driven communities for worldwide brands such as Clarins, Nokia, Orange and Bandai Namco Games.
7 Comments
Khoros Guru

Beyond awesome article @CharlotteK !!!!!!!!! 

Occasional Commentator

LiNC Europe? Absolutely! Bring it on!

Honored Contributor

Roll on Linc17

Lithium Alumni (Retired)

So @MunafD has been going on and on all day about us organising LiNC Europe in Ibiza.

 

@Delfin@Fellsteruk@ArnaudL, what are your thoughts on this? 🙂

Honored Contributor
Well now that I'm of an age that I'm having a mid life crisis I do seems to be partying much more these days so yeah I'd be up for that!!

Then again Linc Asia would be a nice business trip!
Khoros Guru

@CharlotteK : i think i could definitely live with that ! Smiley Wink

 

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Occasional Commentator

Not sure about Ibiza, but definitely a beach location would be great.

 

Make it happen! Smiley Happy