We hope you can join us for our upcoming webcast, “Your social strategy has gaps… Close them now!” with Social Marketing expert, Nate Elliot, and Lithium CMO, Katy Keim (@KatyK). Nate will share his latest research on social media management tools and the social opportunity areas for brands, while Katy will review “the truths of social marketing today” from her point of view as a modern marketer CMO. We’ll also share a sneak peek of Lithium Reach, the latest platform that will help brands connect with customers across social channels, blogs, and online communities in one seamless tool.
For companies that truly put their customers at the center of their brand strategy, driving high engagement on social channels requires high quality content. Until now they’ve been unable to take full advantage of these social opportunities due to inefficient workflows and complex tools.
With more than $15 billion being spent on social, and studies indicating that the average social practitioner spends three hours a day across multiple social tools, delivering real results from their social investments is a business imperative. But, delivering high quality content is time intensive and just knowing when and what to post can be a guessing game that challenges brands to find ways to scale their resources and processes.
With Lithium Reach, brands will not only drive higher engagement from their social efforts, but combined with Lithium Response, it allows brands one platform to manage all customer engagement across marketing and care, putting the customer at the center of brand strategy. It’s a product requested by customers, designed with customers, and built to advance our customers’ total community strategy:
Reach enables brands to increase their engagement by 25% in half the time.
Reach helps brands achieve these results from data-driven recommendations, simplicity at scale, and one customer experience with an integrated approach between Marketing and Customer Service.