We’re celebrating the 10-year launch of our very own community, the Lithosphere! Prior to being a Lithium employee, I was a Lithium Community customer, so I’ve seen the value of branded communities from both sides of the coin. Bottom line: communities drive growth and strengthen brand loyalty.
Lithium's community is no exception. Our Lithosphere has served as the testing ground for how to best serve our customers and improve functionality over the last decade.
Over the next few months, you’ll be seeing posts from executives and long-time Lithium members reflecting on how Lithium’s Lithosphere has grown, changed and adapted over the years. These contributors will also touch on the resounding importance of community, and what being a part of a community means to them. Keep an eye out for these as we look to continue the ten year anniversary celebration going.
Finally, I wanted to extend a big “thank you” to all of you who have contributed to the improvement of our community over the years, especially those who have been with us from the very start. The Lithosphere would be nothing without the dedicated members that are always looking to improve our community’s knowledge-base with helpful solutions. We couldn’t do this without you.
Community is an essential element of digital customer care. The relationship between brands and their customers is strengthened through the transparency and trust that a branded community platform provides. Do you have a specific memory surrounding how a customer’s relationship with a brand has been strengthened through a community? Be sure to comment below, I’d love to hear about it!