For a CX program to be effective, companies need to invest in conversational analytics. This is the only way for companies to get a holistic view of all customer feedback – solicited and organic, direct and indirect. With this approach, your company can leverage the conversations that are already happening about your products and services in order to scale, identify and resolve friction points, and improve customer experience.
Curious what all this CX Insight talk is about? In this blog post we discuss the top reasons why Enterprise CX (Khoros CX Insights) is extremely valuable to a company and how the insights generated can take a company's brand to the next level. Today more than ever customers buy experiences, not products, and in this post we provide great examples on why that is the case.