Community Members do spend more than non-Community Members! Although it can sometimes be arduous to prove this particular Value Story, the excitement it can ultimately generate within a brand's senior leadership team makes it worth the effort.
Calculating just how many contacts to your Support Center have been deflected by Community is easy! There is a standardized formula, and you can apply the formula via a basic survey and a few simple Community metrics.
In the last blog post, we wrote about designing the community for effective rewards and recognition, starting with the user's successful first visit to the community. Now, let’s take a look at building a recognition program for your valuable users and superusers.
Communities with measurable strategies drive customer experience, product use, and operational efficiency. Hear more about how Khoros Customer Communities compare to other advanced communities in our upcoming webinar with Rachel Happe from The Community Roundtable. Register below.