How can you convince leadership within your brand to launch an Online Community initiative? More importantly, what should you have immediately at the ready when they object to your big idea for transforming the brand's digital customer experience?
As we finish the first half of the year and enter the second, let’s review where we are and also take a sneak peek into some exciting things on the anvil.
With new ways to drive user engagement, more efficient ways of community management, advanced analytics and a completely re-imagined community experience, this is an exciting time for Khoros Communities.
Community Members do spend more than non-Community Members! Although it can sometimes be arduous to prove this particular Value Story, the excitement it can ultimately generate within a brand's senior leadership team makes it worth the effort.