I´m telco company´s CM and I have a problem with our ranks. I´d like to renew those but I don´t know how to. Ranks should be funny, innovative, something that member could be proud of, something what motivates members to play more and so on. I´d like to have some good story behind of those, good logic.
Any ideas? :)
These are the out of the box ranks and I found these are very boring:
P.s. I love Spotify´s ranks; ”Festifal fanatic”, ”Music lover”, ”Music fan”, ”Band member”, “Garage band”, “Radio star” etc. What would be the telco company´s thing (Like Spotify has music)?
P.s.s. It seems that GiffGaff don't use ranks at all. What´s the point? I keep thinking about if we quit using ranks also.
P.s.s.s. Should ranks always follow hierarchy: New member is on bottom and "best" member is on top? If yes why and if not why?
Hey @TeroRe, fellow telco CM here. We revamped our ranks fairly recently. Our approach was to partner with our Brand team and specifically Copywriter, came up with 3 concepts to fit our desired number of ranks, and then went with our favorite. We also partnered with Lithium professional services to make sure the ranking formulas made sense.
The new rank structure doesn't have much to do with a telecom"thing", it's based on our positioning as a lifestyle brand, offering customers experiences they may not get from competitors.
Could you please tell us what kind of ranking system do you have? I mean names, not formula :) Or could you please send me a PM if you dont want to tell it public.
Sure! In addition to the ranks below, we have ranks for various internal positions/titles for employees, but they are assigned, not earned.
And one more thing, it seems that it is quote difficult to say ”who is in highest ladder”. For example, what’s the difference between ”Rock Star” and ”Super Star”? You dont find that is a problem to find out who has played more than other?
Like @BHall I recently completely overhauled our existing rank structure to implement something completely different. We had a mix of the default named ranks like yours and some we appended to the end. As community is about seeking/finding solutions we gave our rank structure a detective theme. Given there is no real way to determine how theme ranks relate with any accuracy we also numbered them from level 1-25.
To cater for new users AND superusers we actually have two rank types; normal and legendary. The first 20 ranks are a linear difficulty curve so each rank is slightly more difficult than the last. The final 5 ranks (21-25) are exponential so to get to rank 21 takes 2x the contribution of 20.
As community is about seeking/finding solutions we gave our rank structure a detective theme. Given there is no real way to determine how theme ranks relate with any accuracy we also numbered them from level 1-25.
Detective-theme sounds nice!
Just a make sure, you mean that your ranks are named for example like this:
- xxxx 7
- Private investigator 6
- Detective 5
- xxxx 4
- xxxx 3
- xxxx 2
- xxxx 1
So people can see the ranks name and number?
Thanks @DanK, I really appreciate. This is definitely option for us also.
Any thoughts and ideas are welcome, if you guys want to share something with me :)
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