Tuesday, November 2nd
1pm ET | 12pm CT | 10am PT
Join us for a 30 minute Lunch and Learn session where experienced community consultant, Erica Kuhl, will discuss how to make the case for a community budget and move forward with a community initiative after receiving executive approval.
While most organizations recognize that an online community is a good idea, turning that idea into reality can be a daunting project. Working against competing priorities and finite resources, obtaining executive buy-in and budget for a community program is half the battle.
The other half of the battle? Making an actionable plan to turn an abstract initiative into a tangible, vibrant hub for customer engagement - and with ROI to show for it.
Erica has been working in enterprise communities for over 18 years, notably building Salesforce’s community program from scratch and scaling her team to over 35 people. For the past two years she has been running a community consultancy helping organizations plan, design, launch and manage their communities.
Working against competing priorities and finite resources, obtaining executive buy-in and budget for a community program is half the battle.
What is the most common metric or statistic one can use to start creating interest from executives in allocating resources? For example, 3 Ways an Online Community Improves Customer Support says, "while phone support has only a 42% consumer satisfaction score, many brands, like Centrify, earn customer satisfaction ratings as high as 92% for their community customer service."
Is that a good, or best, place to start? Is there something better?
Missed Tuesday's session? Watch it on-demand here.
Here are some of our key learnings from our discussion with Erica Kuhl:
For more helpful resources for this discussion, check out Erica's free tools & templates below: