Tuesday, June 14, 2022 | Noon CT
30 minute discussion
Brand-owned support communities reign supreme in gaining the brand first-party data, increased SEO, customer retention, and all important call deflection/cost savings. The reasons to own a support community are undeniable. However, B2B brands that are evolving their support communities into a place for customers to connect around a shared passion are seeing a boost of innovation that overshadows call deflection benefits in terms of ROI.
Jenny Weigle, of Jenny.community, will spend 30 minutes giving us her ‘hot take’ on what a destination community is and why the future of B2B business depends on this experience.