Public
Don’t let your carefully crafted brand be damaged by one rogue post. Social media governance may sound like something only for your InfoSec team, but it also has one major benefit for social marketers: brand quality control. In this session, learn how brands are keeping pace at the speed of social — safely.
Live Q+A:
Wednesday, October 14, 2020 at 2:00 PM - 2:30 PM CT
Moderator:
Paige Raiczyk, Khoros, Strategist, Strategic Services
Speakers:
Jacqueline Simard Ireton, Eli Lilly and Company, Digital Intelligence Operations Lead, U.S. Consumer Experience
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Discover the key components that make up a successful customer retention plan in your online brand community. Know the metrics to monitor and measure to make your customers your community superusers. This is for anyone who wants to create customers for life by turning website visitors into brand advocates. We can’t wait to show you how a community can drastically change your customer experience.
Live Q+A:
Wednesday, October 14, 2020 at 2:00 PM - 2:30 PM CT
Moderator:
Kelly Stocker, Khoros, Community Strategist
Speakers:
Scott Dennis, Instructure, Senior Director, Community Engagement
Jennifer Finefrock, Ring, Community Manager
Mary Taylor, Intel Corporation, Support Community Manager
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Customer-to-business messaging continues to grow with Google’s Business Messages, Apple Business Chat, WhatsApp, Facebook, and WeChat. Do you want to reach your customers on mobile devices, but worried about the business impact of adding another channel? Learn the benefits and features of these new channels -- like call deflection -- and how to responsibly add them to your channel mix.
Live Q+A:
Wednesday, October 14, 2020 at 2:00 PM - 2:30 PM CT
Moderator:
Allison Fasching, Khoros, Customer Experience Consultant
Speakers:
Katrina Schlicht, T-Mobile, AI Product Owner, Digital AI Strategy
Shankar Venkataraman, Facebook, Product Marketing Manager, Business Messaging - Messenger
Guest Speaker, Kate Leggett, Forrester
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Creating the ideal customer engagement environment costs money, but it will cost even more if you don’t make the investment. Learn to prove the value of your strategic investments in digital care, online communities, and social media marketing with an ROI calculator, plus, take steps to establish a roadmap to digital maturity.
Live Q+A:
Wednesday, October 14, 2020 at 2:00 PM - 2:30 PM CT
Moderator:
Grigor Kotzev, Khoros, Global Head of Business Value Consulting
Speakers:
Leah Knowles, Alteryx, Manager, Global Community Engagement
Kimberly May, Flexera Software, Vice President of Support Services
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