From celebrities to global brands and even politicians –no one is exempt from the next social media disaster. Today, so many brands have experienced a social media #fail that it seems to always be in the headlines. And the most common mistakes come from really bad social customer service.
So what do the people on the front lines - the social customer service teams – do to prepare or – better yet – to preempt the next disaster? The answer: learn from other brands and arm your team with the right social customer service strategy and tools.
Without a strong strategy and tools in place, disaster can rear its ugly head.
What are the most egregious examples of bad social customer service in the recent past? Where specifically did these brands go wrong, and generally, what can customer service teams learn from these mistakes?
Read 8 Social Customer Service Fails You Can’t Afford to Make to find out.
Plus, this whitepaper will give you the key strategies and tips you need to know to prevent your team from making these same mistakes!
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