It’s not an April Fool’s joke. We’re in May already. Can you believe it? And for us at Lithium, that means only one thing, we’re heads down gearing up for LiNC ’16 – the industry’s primer conference on the digital customer experience.
Specifically, the LSW team is getting ready for some big new announcements, feature updates and working hard to deliver a great show for anyone and everyone who touches social – both social marketing and social customer service. If you fall in that category, you will not regret attending LiNC!
While you ready yourself for LiNC, here’s a quick recap on all the things you need to know in April 2016.
LSW Download: April 2016 Edition
Your social strategy has gaps… Close them now! (webcast): Did you catch our latest webcast on social media marketing? We covered a lot of ground with Nate Elliott discussing the Social Marketing Paradox, Katy Keim (@KatyK) giving us a sneak-peak of Lithium Reach and we heard from one of our BETA customers: Darren Jones of Post Office UK. Be sure to watch the Lithium community for the playback details.
Product News: We’re making it much easier to customize your Shared Dashboard and Monitor Wall widgets with the recent release of ability to enable multi-color schemes. When enabled the widgets with multiple data points use specific colors for each value, making it much easier to read and interpret quickly. Plus, we added volume tags, trending tags and response meeting TAR SLA widgets to Mobile Analytics. Check out the full Product Notes here.
Customer Spotlight: The Post Office UK #LoveSundays campaign was a real-time marketing campaign to celebrate everything great about Sundays and LSW was front and center to help the team monitor and respond to fans on social media. Read the full success story to find out how Post Office UK received more than 2 million impressions on Twitter and an increase of 866% in the branch finder page view.
Tips and Tricks: Read Dave Evan’s latest blog, “Make 2016 Your Year of Social Business” and learn the importance of building direct relationships with customers for “better experiences, and better business results.”
To Boldly Go…to LiNC’16! Do you know the LiNC ‘16 theme? Find out all about it in this video and be sure to register for LiNC ’16 in San Francisco June 8-10. It’s an event not to miss!
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