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Lithosphere Interview Series - A Conversation with Prem Kumar Aparanji

Lithium Alumni (Retired)

lithosphere_profile.jpgPaul Gilliham is Lithium's Director of Customer Marketing,  responsible for customer engagement marketing, social media and Lithium's own community, the Lithosphere.


He is a regular blogger for Lithium and in the Lithosphere you'll see him as PaulGi. You can follow him on Twitter at @lithosphere or @bladefrog




I got the chance to sit down with Prem Kumar Aparanji, Social CRM Evangelist and Principal Consultant at Cognizant Technology Solutions and one of Lithium's newest partners. With close to ten years under his belt with Cognizant, Prem has extensive experience in CRM, business process management, quality assurance, and solutions & innovations management, and has been called a "rising star of CRM" by Paul Greenberg, one of the world's leading independent CRM analysts.


In addition to his deep interests in the social web and the free/libre and open-source technology movement, Prem also writes frequently on rice. You can find him on Twitter (@prem_k) where he's commonly engaged in - and often leading - conversations using the #scrm hashtag. You can read his blog here.


I managed to get some time during his whistlestop tour and posed a couple of quick questions to him around his thoughts on the industry and social CRM.