This summer, we’ve been heads down over at Scout Labs working on our latest release. Now that it’s out we’re ready to
party, speak and attend a variety of events this Fall! Here’s where you can find us:
Margaret will hitting up Web 2.0 this year with a talk on metrics and analytics in the new social order.
Web 2.0 Expo NYC
Measuring the Future: New Metrics for New Media
New media has made new ways of measurement possible, but many organizations are still using legacy metrics such as impressions and clicks to understand their place in the social web. To make matters more complex, today’s online media landscape is fluid; history is being edited on the fly, and consumers behave differently-and have different expectations-depending on where they interact with brands on the web.
October 14 - 16
Las Vegas, NV
One of the premiere social media events of the year, Scout Labs will be at Blog World in force! If you’re interested in getting a demo or learning more about what we think of the social media landscape and how to stay ahead of the game, seek us out.
November 4 - 6
Margaret will also be speaking at Geekend this year and she is an awesome presenter. If you’re planning on going to Geekend, you definitely do not want to miss this:
Mirror, Mirror: The Social Media Reality Check
Social Media can provide an inspiring (and sometimes painful) picture of real world consumer perceptions. Did the customers you targeted in your last campaign really hear your marketing messages? Did they understand them? Are your competitors really who you think they are? And why do customers love (or hate) your product, anyway? Learn how to use free and paid social media intelligence tools that provide real time social media intelligence to calibrate marketing programs and improve customer connections.
And we’re just getting started. As we confirm more events for the Fall we’ll keep you posted. Hope to see you around!
Previously posted on scoutlabs.com/blog on Aug 25, 2010