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Membership has its privileges

Lithium Alumni (Retired)

large.pngWe’re excited to renew our “Let’s Be Frank” thought leadership series with business consultant and author Robbie Kellman Baxter as our next guest. Join Lithium’s CMO & GM Lithium Social Web, Katy Keim, and Robbie for a lively conversation on The Membership Economy – it’s not just the title of Robbie’s book, but the “most disruptive shift in business since the Industrial Revolution.” This live, in-person event will take place at Lithium’s headquarters on the evening of October 15th from 6:00 – 7:30 PM PDT. 

 

Whether it’s Netflix, Trunk Club, or Pandora, membership has its privileges and it isn’t about ownership; it’s about access, options, and freedom. Come find out what it all means for consumers and brands. We'll cover many of the topics in Robbie’s book - a research-based look at the strategies and tactics needed to develop, grow, and maintain a membership-style program for customers.

 

The topics to be considered will include:

 

  • How the Membership Economy is Changing Everything
  • Beyond Subscriptions: Best Practices in Loyalty & Community
  • The Membership Economy Framework
  • How the Membership Economy is Changing Customer Expectations
  • What Your Organization Needs to Learn from the Membership Economy

 

*The first 75 registrants will receive a free copy of the book! Wine reception and book signing to follow for registered guests. 

 

Please register here

 

A quick overview of The Membership Economy:

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