Are you considering moving your online community to a responsive design? Google reports that more searches take place on mobile devices than on computers now, and Mary Meeker indicates in her Mobile Internet Trends report that people spend more time per day on their mobile device than they do on desktop/laptops or any other device. Our smartphones and tablets are where we turn first to go online, check out a brand, shop and find answers to our questions. With increasing mobile device usage, we therefore expect to interact with brands across all of our electronic devices and have a consistent experience. How often have you typed in a URL on your smartphone or tablet only to have the desktop version of the site come up with that teeny tiny font and content that is nearly impossible to navigate? Did you stay? No, we didn’t either.
Which brings us to your online community. This is a place where you want people highly engaged, you want them contributing, you want them to have an exceptional customer experience that they will get across every touchpoint with your brand. If they try to access your community on a mobile device and your desktop version comes up, or the mobile version feels static or cumbersome to interact with, guess what? You are going to lose people. We don’t want that to happen either.
Google is a great example of a brand acting fast as they were one of the first to adapt the new Lithium Responsive feature. Loree Draude, Head of Communities and Social Engagement, Global Customer Experience at Google said, “The goal of our new Google Advertiser community is to help customers better understand and utilize our growing list of new product features. To do this, we have created a fantastic new user experience in our Lithium Community – revamping the overall look and feel (particularly for mobile) using Lithium’s responsive design, and bringing in valuable content from various sources that is easily discoverable.”
If you’re still not convinced of the advantages, here are five reasons to go responsive:
Lithium offers a Responsive design of our community platform which will enable you to provide a seamless customer experience across all devices with a flexible layout that automatically adjusts to the optimized viewing and navigational experience best suited for the device.
If you are an existing Lithium customer interested in learning more about Responsive, contact your Customer Success Manager.
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