If you're a follower of any of our blogs or discussions, you'll know that our whole philosophy around community has it's foundation on the power of the Superusers. The incredible group of empowered, knowledgeable and passionate users that contribute so much both in terms of content and the general atmosphere of a community - and they all help draw new users in, keep registered users happy and engaged and develop a healthy and vibrant community.
We have had many threads and blog discussions in the Lithosphere about how to nurture and reward superusers, and I wanted to highlight a great example I learned about in the last couple of days.
The Best Buy Community run by Community Manager Gina Debogovich and her great team, had the opportunity to reward a randomly selected group of superusers with a great prize. Three lucky winners are heading off to the Consumer Electronics Show 2010 (aka CES) in Las Vegas in January. CES is basically hallowed ground for electronics and gadget geeks, and is the place were all the latest products and innovations for the year are shown off.
I spoke to Gina the other day about the activities and about rewarding the superusers. She said that “...Best Buy decided to invite a few customers to CES. It made total sense to invite three of our superusers from the Best Buy Community. They each contribute a huge amount for us, and it’s great to be able to say thank you by treating them to the full Best Buy CES experience!”
Rewards big or small can work incredibly well, everything from a well timed 'thank you' to the full VIP treatment - yes, the larger rewards do need to be used in moderation, but when implemented well (such as in the Best Buy experience) they can be very effective.
We'll have more in the New Year about engaging superusers. In the meantime, I hope everyone has a happy and healthy holiday season. We'll catch you in 2010!
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