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SXSWi - They don't call it Interactive for nothin'!

Lithium Alumni (Retired)


Erin Korogodsky is Lithium's social media quarterback.  Obsessed with social media, Erin has worked with clients like Newell Rubbermaid, Wieden Kennedy and Vista Print to monitor their brands and brainstorm engagement strategy.  She is a frequent blogger on the Lithosphere (as ErinKoro) and you can follow her on twitter at @erinkoro and one of the team on @LithiumTech 


sxsw_2012_logo.pngWhat a week it was here in Austin, Texas.  ‘Team Lithium’ was in full force at South by Southwest. We all learned a lot at the numerous panels we attended, heard quite a few Lithium shout-outs and had many opportunities to network with clients, prospects, partners, agencies, and influencers.  



If there's one key take away for me, it’s that Lithium exemplifies the right approach to the social customer experience.  Everyone talked about “being close to their customers”, but struggled at times on how to do it and how to ensure value.


Just look at our case studies – our customers are not blasting their audience with marketing messages. They’re using online communities to deliver meaningful and engaging social customer experiences.


SXSW is not just "where tomorrow happens," but where mobile meets "in real life."  It’s nearly impossible to separate the two – most people had their phone in their hand at all times – often times looking for the nearest power outlet to get a quick charge - at the ready to tweet or text the next smart thing they heard or funny thing they saw.  This is precisely the kind of thing that gets us excited here at Lithium.  



Being a social person means that we share as we go.  


There's no doubt that the audience at SXSW is leading the way in social interaction.  I took an informal survey and could not find one person that didn't use Twitter.   We also used Lithium Social Media Monitoring to take a closer look at the activity.  Looking back at the past month, the SXSWi audience was already sharing everything from links, to schedule, to what they love about SXSW to the tune of 1.2 million social mentions.  


Even more interesting is that this audience, the folks who used the SXSWi hashtag, were way more likely to be sharing info in advance of the event then those who were there for music.  This audience is hyper-connected in both their mobile experience and their personal networks.  


If you know someone who's been to SXSWi, consider sitting down with them for a brainstorming session about your own social customer experience strategy.  They are part of an army of social influencers, that are—totally dialed in and in the know about how to dial it up.


1.26M Social Media Mentions broken down by Lithium Social Media Monitoring

Full version of our SXSWi infographic can be grabbed here







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‎06-17-2019 02:57 AM
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