Social is, unfortunately, too often planned and managed in a vacuum. Instead of connecting social to integrated digital campaigns, or collaborating with other teams, it’s trapped in a single purpose tool.
If that one tool goes haywire, you hit a huge roadblock. Your content funnel gets clogged, customers get frustrated with slow or no service, and inefficiencies drain the bank account and the clock! Not to mention the precious reputation of your brand…
Brands like Post Office UK,Optus, StubHub and more are optimizing engagement, building memorable, positive customer experiences, and seeing proven ROI and success in their social media management endeavors.
But, most importantly, they are using social to solve business problems.