“To be successful at Social Customer Care, you need to make the core purpose of your team to make your customers happy.”
– Tim Lopez, Social Customer Care Leader, Symantec
On March 4, 2016, @AppleSupport was born. The Twitterverse welcomed them with open arms, as evidenced by their rapid growth of followers to 100,000 in just one day. However, many seasoned social media leaders questioned what took a top brand so long to join the (social care) party in this age of extreme customer expectations.
Social media veterans, and experts in Lithium Social Web (LSW), offered their tips on how to succeed and flagged areas to avoid based on their own learnings.
Love these insights from our LSW customers! We, at Lithium, welcome Apple and all new brands to the world of social customer care, and look forward to learning and growing together as we all progress into uncharted territory.
What other top brands are winning with social? Download our eBook of 11 social media customer success stories.
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