Company: TV 2
Company background: A Danish broadcasting and News network. The second largest media in Denmark.
Contact: Julie Cecilie Andersen
Title: Digital Teamlead
Kudos Category: Best-in-Class: Marketing
1. Tell us about your unique marketing campaign and/or promotion as well as your goal and key strategies.
My team handle a huge amount of traffic across different facebook and Instagram pages every day. We moderate traffic so that the debate is always in line with our guidelines of good, digital debate and to ensure a digital environment where everybody feels welcome to participate in debating news.
2. Share your plan with the target audience and how your digital technology (e.g. social media management platform) helped drive success for the campaign.
The social media management platform has helped us filter and handle all traffic across our different facebook pages. The tabs, streams, filters and labels help us navigate in the large amount of traffic and users who participate on our pages.
3. What were the results? Tell us how it helped you serve customers, protect your brand and/or grow your business (increased subscribers, engagement increase, increased awareness).
As a result of using the marketing platform to filter our traffic, we manage to handle approximately 1/4 of all our traffic. Maybe it doesn't sound like much, but with a traffic count of 400.000 comments every month, we wouldn't be able to keep up, if it wasn't for the Marketing platform.
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