Everything is changing so quickly. Last week feels like a month ago and February feels like last year. As Marketers, we're having to pivot quickly to make sure we're providing useful and relevant content to our audiences.
While no one has a crystal ball, how can we plan for the next month or two? What are some best practices we could be leaning on to ensure our content is fresh, engaging and that our audiences aren't getting burned out on it all?
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@RachelC I think this is a great question. In the midst of a crisis sometimes is is hard to think about anything else! I think you have to strike a balance between crisis related content and BAU content. But I also think you have to take the current crisis into consideration. Ensuring your content is not apathetic, but still relevant to your brand and the goods or services you are selling.
I tis also probably the time to consider what long term effect this or any other crisis will have not only on your business but but the lives of your partners and customers, is there something you provide that can help solve a potential future problem?
For example, there have been Fashion brands like, Prada, H&M & Gucci making medical masks & gowns due to the shortage, caused by the current crisis.
You don't necessarily have to create a new product, you can create new content around an existing product, keeping it fresh, yet relevant to the current environment.
However, I also think that brands need to provide something other than crisis related content, customers are getting inundated with it from every brand, so having some positive and entertaining content is something they will begin looking for very soon!