Forrester has predicted that 2018 will be “The Year of Reckoning” for customer experience, and there is a lot happening to support that theory. According to their report, this is the year customer expectations will outpace companies’ ability to evolve or invent experiences; CEOs will experience more intense pressure to transform digital to save on operational costs; and artificial intelligence, algorithms, and intelligent agents will continue to shift and evolve the customer experience. And finally, the General Data Protection Regulation (“GDPR”) will fundamentally change the way CX leaders make this all happen.
The European Union’s General Data Protection Regulation (GDPR) goes into effect on May 25, 2018 and is the most comprehensive change in data privacy in the last 20 years. While it was created by European leaders, specifically to address the evolving data privacy rights of their citizens, it affects all organizations which handle personal data of EU citizens- whether that business resides in the EU or not. Despite the far reaching implications and steep fines associated with the GDPR, many organizations simply haven’t prepared for -- or even fully comprehended -- how the new laws will impact their business.
What does GDPR mean for your community?
For those in the digital customer experience and social care space, the GDPR can be considered overwhelming since we capture data on our members and social followers each and every day. And while there are myriad sources of information about the regulations and stipulations that fall under the new law, many of our clients have expressed that very little information has been tailored specifically to their business and how they should prepare. Furthermore, social and community comprise just one chunk of your data mountain; many collect and store data about their customers from dozens and even hundreds of sources, and your online community is just one of them.
To bring some clarity to the matter, we’ve created this handy infographic to outline some of the primary ways the GDPR impacts online communities. This resource offers up some of the key pieces of information you need to know, what some of the most common areas of vulnerabilities might be for online communities, and ideas for how to address them. For those who are considering deploying an online community but experiencing cold feet due to the GDPR, we’ve included some questions you might explore with potential vendors to make sure your usage of their platform is compliant.
Lithium and GDPR
At Lithium, we take data privacy and security seriously. We’ve been working in the background for more than a year to both ensure our own compliance as well as make it easier for our customers to be compliant while using our tools. While we can’t offer up any legal advice, we are here to help in this transition, so please reach out with any questions.