Pokémon Go blew up overnight, setting gamers around the world on a hunt to ‘catch ’em all.’ It’s taken over social media, museums, gyms, restaurants – just about anywhere you can imagine.
But what exactly accounts for the sudden success of this game? Of course, Pokémon’s brand power first brought attention to the app, but it’s the gamification that has kept players hooked. Pokémon Go has validated the increasing popularity and demand for gamification for the everyday user.
Starting on Monday, August 22 through Friday, August 26, we’re bringing our own game right here to the Lithium Community! Lithium Go! Gotta Catch ’Em All, is an online scavenger hunt in which your mission is to find the 5 Lithium Executives and Thought Leaders whom we’ve hidden all over our community.
How to play
We will release one avatar per day at 9AM PST August 22 - 26.
Search through Lithium Community blogs and forums to earn badges and exclusive prizes – just click on the avatar when you find it! To access the external link, which leads to the rewards page, hover over the avatar and click the icon on the bottom left. Badges will be released the week of August 29, following the last day of competition.
If you catch ‘em all, you’ll also receive a special-edition ‘Winner’ badge after the end of the competition. We know our community is vast, so don’t worry, we’ll help you out with a hint every day. Just check back on our community for the Lithium Go! Blog of the Day.
In addition to badges, players will have the opportunity to ask each executive that they catch a question about their digital or social challenges.
The first 20 players who catch ‘em all will win access to a free Total Community workshop, based on one of the most popular sessions at LiNC 16. The Total Community Strategy Workshop webcast will provide practical digital and social media tips from our leaders in Strategic Services.
We will be releasing avatars in the following order: Rob Tarkoff (CEO and President), Sunil Rajasekar (CTO), Joe Cothrel (CCO), Dr. Michael Wu (Chief Data Scientist) and Katy Keim (CMO).