When I joined Lithium earlier this year, one of the first things I did was get on the road and meet with as many of our customers as I could. I wanted to learn about the market through your eyes and understand where Lithium is great and where we needed to improve.
One theme I heard over and over is that most companies are dealing with expensive and disjointed tech stacks to support their social and digital engagement - from marketing to customer care. As a result, costly infrastructure leaves you with a fragmented view of your customers, preventing important insights that will help you engage more effectively.
That’s all about to change.
Today Lithium announced a definitive agreement to merge with Spredfast, another industry pioneer and one of the world’s leading social media marketing solutions. Together, we will have the deepest pool of talented experts, the strongest social software engineering team around, and the broadest set of solutions to help you engage with your customers and grow your business.
Lithium and Spredfast will be the only platform that can help you manage all of your digital interactions -- from social media to messaging to digital properties and branded communities -- in one place, and offer cohesive, actionable business insights. We will make it easy to track each customer interaction in one view, on one platform, with one measurement system.
Your success is the number one priority for our new organization. Bringing Lithium and Spredfast together will truly be a game-changer, and we are so excited to accelerate our ability to deliver even more value to you and your business.
Today is the first step. We’ll share more in the coming weeks as we build our integration plans and work to close the transaction. In the meantime, you can learn more about our vision and plans here.
Thank you for being a valued Lithium customer. We are so grateful for your business and look forward to delivering even greater value to you as we bring this combination to life!