More than 200 million customers trust Autodesk software to help them make things. An early adopter of community, Autodesk redesigned its user community to create an Expert Elite member program that delivers accurate, fast peer-to-peer customer care.
They turned to their long-standing partnership with Lithium to uplevel their superuser program. The goal? To improve the digital CX experience for customers everywhere and draw on more than 400 customer volunteers in 52 countries to provide support through their expert product and practical knowledge.
18% yoy growth rate in the program
~5M forum visits per month
+44% increase in forum traffic
25K+ accepted solutions
How did they motivate customers to volunteer and become Expert Elites? What design secrets do they have to drive engagement? How can you, too, harness the power of your customers to provide better digital customer care experiences?