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Company background: Storyblocks is a different kind of content company delivering a fresh approach to meet the creative needs of a new generation of storytellers. Built on the belief that all stories deserve a chance to be told, Storyblocks provides video, audio and images through its unique subscription model. By offering unlimited downloads and continually adding fresh content, Storyblocks challenges the paradigm that your ambitious creative vision requires deep pockets. Headquartered in Arlington, Virginia, Storyblocks has been recognized by the Inc 5000 list seven consecutive years and was recently named as one of Washington D.C.'s Top Workplaces by The Washington Post, and among the Best Places to Work by the Washington Business Journal.
Contact: Mckenzie Jones
Title: Senior Performance Marketing Specialist
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Kudos Category: Rookie of the Year
1. Describe your company and your organization.
Storyblocks is the first unlimited download subscription-based provider of stock video and audio, with over 100,000 customers in the television and video production industry, from NBC to MTV to hobbyists looking to enhance their video projects and productions. We have 160 employees.
2. Why did you choose to invest in Khoros and what was your experience before making the switch from a previous solution or investing in new technology.
We invested in Khoros to support the growth of organic and paid social channels. The tool provided us with the opportunity to improve decision making, enable collaboration, and create process efficiencies. With our previous tool, we had access to limited metrics and difficulty collaborating.
3. What were your goals when investing in Khoros technology and what successes have you already experienced because of the investment? Please include metrics, if possible.
Our goals were to increase organic and paid reach and engagement. Quarter over quarter, paid impressions have increased 46%, paid engagements have increased 13%, and paid traffic has increased 27%. Organic engagements have increased 7% and total channel followers have increased 6%.
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