Company: TV 2 Denmark
Company background: TV 2 DANMARK A/S is the company behind Denmark's most-watched channel, TV 2, and behind the country's most-watched channel family.
TV 2 aired on October 1, 1988, and less than three years later TV 2 had become the largest TV channel in Denmark. TV 2's range of programs includes news, documentaries and lifestyle, entertainment, sports, Danish fiction, current affairs, films, morning television and children's television. Additionally, TV 2 DANMARK operates the TV channels TV 2 NEWS, TV 2 ZULU, TV 2 CHARLIE, TV 2 FRI, TV 2 SPORT, TV 2 SPORT X and the on-demand service TV 2 PLAY as well as TV2.DK - one of Denmark's most popular websites.
TV 2 DANMARK A/S has approximately 1,300 employees located in Odense and Copenhagen.
Contact: Lars Aaes
Title: Social Media Team Lead
Kudos Category: Best-in-Class: Marketing
1. Tell us about your unique marketing campaign and/or promotion as well as your goal and key strategies.
2. Share your plan with the target audience and how your digital technology (e.g. social media management platform) helped drive success for the campaign.
3. What were the results? Tell us how it helped you serve customers, protect your brand and/or grow your business (increased subscribers, engagement increase, increased awareness).
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