Company: TV 2 Denmark
Company background: TV 2 DANMARK A/S is the company behind Denmark's most-watched channel, TV 2, and behind the country's most-watched channel family.
TV 2 aired on October 1, 1988, and less than three years later TV 2 had become the largest TV channel in Denmark. TV 2's range of programs includes news, documentaries and lifestyle, entertainment, sports, Danish fiction, current affairs, films, morning television and children's television. Additionally, TV 2 DANMARK operates the TV channels TV 2 NEWS, TV 2 ZULU, TV 2 CHARLIE, TV 2 FRI, TV 2 SPORT, TV 2 SPORT X and the on-demand service TV 2 PLAY as well as TV2.DK - one of Denmark's most popular websites.
TV 2 DANMARK A/S has approximately 1,300 employees located in Odense and Copenhagen.
Contact: Lars Aaes
Title: Social Media Team Lead
Kudos Category: Keep Calm and Carry On
1. How did your team shift your existing strategy to better engage customers during a crisis?
2. What operational processes did you create or change to respond in a time of crisis?
3. What success metrics did you use to determine if your shifts in strategy and process had the desired outcomes? What were those quantifiable outcomes?
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