Company background: Dropbox is one place to keep life organized and keep work moving. With more than 700 million registered users across 180 countries, we’re on a mission to design a more enlightened way of working.
Contact: Alexandra Etienne
Title: Program Manager: Social Media & Community team
Related URLs: https://www.dropboxforum.com/t5/English/ct-p/English
Kudos Category: Best-in-Class: Community
1. Describe the organization's objectives in launching a community. What is the use-case and purpose of your community? Do you use your community for support, enablement and learning, marketing awareness, customer success, driving sales, product innovation, etc.? Has the community charter evolved in any way since launch?
Our aspiration is to be an industry-leading community supporting the DBX mission statement in the goal to help our customers organize their life and work. The Dropbox Community is a place to discuss Dropbox, learn new tips and tricks, ask questions, provide feedback and connect with other members.
The Dropbox Community has been around since 2009. Around this time, the founders themselves were replying to our first customer questions. Now, almost 13 years later, our Community has grown to host over 1,500,000 members! In recent years, we decided to bring a major focus to Community by investing and growing the team. In 2019, new plans were put into action to implement beyond-support strategies, develop use cases, bring customer stories into the spotlight, foster meaningful conversations and provide a healthy feedback loop between Dropbox users and our product team. Our goal was to develop engaging spaces, hubs buzzing with activity, offering much more than just a transactional experience….and we’re succeeding!
2. Tell us about how you are using your community and how you made it happen. Did you get executive/business/stakeholder buy-in? What was your process to gain this buy-in? How have you achieved cross functional support, added stake-holders and increased organizational adoption?
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