Company: Hubspot
Company background: HubSpot is a marketing, sales, and customer service platform that helps companies grow better.
Contact: Jennifer Sowyrda
Title: Community Program Manager
Related URLs: https://www.hubspot.com/
Kudos Category: Best-in-Class: Community
1. Describe the organization's objectives in launching a community. What is the use-case and purpose of your community? Do you use your community for support, enablement and learning, marketing awareness, customer success, driving sales, product innovation, etc.? Has the community charter evolved in any way since launch?
Please see the Hubspot Community Story on attached document!
2. Tell us about how you are using your community and how you made it happen. Did you get executive/business/stakeholder buy-in? What was your process to gain this buy-in? How have you achieved cross functional support, added stake-holders and increased organizational adoption?
Please see the Hubspot Community Story on attached document!
3. What were the results? Tell us how it impacted your customer experience or the outcomes you seek as a business. Please include metrics if possible.
Please see the Hubspot Community Story on attached document!
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