2022 Customer Awards: Randstad USA - Best-in-Class: Insights

2022 Customer Awards: Randstad USA - Best-in-Class: Insights

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Company: Randstad USA

Company background: Randstad USA is a wholly-owned subsidiary of Randstad N.V., the largest HR services company in the world. It offers staffing and solutions for employers hiring finance, technology, warehousing, administrative roles and more. The organization serves a diverse range of employers, from small mom-and-pop shops to enterprise-level corporations. Its mission isn’t only to fill positions — it’s to place qualified candidates in positions to succeed.

Contact: Karen Pace

Title: Dir., Social & Content Marketing

Related URLs: https://www.randstadusa.com/job-seeker/career-advice/job-hunting/what-to-expect-when-working-with-a-...

Kudos Category: Best-in-Class: Insights

1. How did you identify the customer issue? What data did you use to quantify the problem?
In mid-to-late 2020, we noticed a marked increase in potential recruitment scams. Using listening, labels, and reporting we saw that user inquiries and complaints had increased from approx two per quarter to 50 - 60 per week, with a surge in intensity and severity. The volume carried well into 2021.

2. How did you come up with a solution and get people on board?
Previously our leadership and legal teams had preferred not to proactively address the issue because they didn't want to draw attention to the problem or cause confusion. We used data and examples to show the increase in instances, negative impact to brand sentiment, and damage to our reputation.

3. What was the impact? How are you turning data into actionable insights? Please include metrics if possible.
Because of our report, we decided that it was time to address the issue. In July 2021, we created an article to alert users to the potential scams. We used real examples to guide content and address specific scam tactics. We built social content, email content, user responses, and security protocols to inform and assist users.

Example of approved user response:

Thank you for reaching out.

The people that are communicating with you are impostors.

All Randstad US jobs can be found on https://randstad.us/3lKKmtT, and all communications will come from a real randstadusa.com email address (not cloned) and not through a third-party app.

Randstad will never send you funds, digital or otherwise, to pre-purchase equipment or to apply. This is a typical tactic for scammers to gain access to your banking data. We recommend that you do not send money or deposit a check into your bank account. Also, if you have provided bank information to the "recruiter" you should alert your bank and notify the police.

Learn more about how to protect yourself from potential scams here:

Please feel free to browse our website for jobs and apply: https://www.randstadusa.com/jobs/

We regret that you have had this experience. Please let us know if you have additional questions.

Thank you,