Company: Randstad USA
Company background: Randstad USA is a wholly-owned subsidiary of Randstad N.V., the largest HR services company in the world. It offers staffing and solutions for employers hiring finance, technology, warehousing, administrative roles and more. The organization serves a diverse range of employers, from small mom-and-pop shops to enterprise-level corporations. Its mission isn’t only to fill positions — it’s to place qualified candidates in positions to succeed.
Contact: Karen Pace
Title: Dir., Social & Content Marketing
Related URLs: https://www.tiktok.com/@randstadusa
Kudos Category: Bottom Line Savings Rock Star
1. Tell us how you are implementing Khoros’ digital engagement technologies (e.g. community and/or social media management) to meet your customer engagement/experience goals. Please highlight unique programs or campaigns, technical upgrades and/or API usage to help reach these goals.
Randstad USA wanted to leverage TikTok, to grow our business. Randstad USA prides itself on being #humanforward, striving to provide best-in-class tech and touch experiences. We focus on connecting with job seekers looking for their new or next opportunity. The TikTok platform gives Randstad USA many new opportunities, but two are particularly important. First, the format of TikTok allows Randstad USA to make more human, empathetic, and expressive content through highly engaging short-form videos. This enables better connection with a growing customer base. The second important opportunity is that TikTok enables Randstad USA to reach a new, potentially younger audience looking to take that next step in their career.
Using TikTok natively, was costing us in inumerable ways. Poor native channel analytics meant that reporting had to be done manually, and cumulatively for older videos. True performance learnings were impossible. Our team's time was spent on regular, repeated reporting, and that took away from content creation and ideation.
2. How did the new technologies enable your business or organization to change or drive business impact?
Khoros's groundbreaking TikTok integration and implementation was a game-changer for Randstad USA. The value in time, labor, and learning cannot be overstated. Before Khoros, we were using incomplete and ineffectual channel analytics to measure TikTok performance. It was time-consuming and unreliable. Now, we’ve removed the guesswork and painted a holistic picture of what great performance looks like — and that informs our content, efforts, and spend. Khoros has given us the ability to tell the story beyond the numbers.
3. What are your customer care and business results in quantifiable metrics? Include support savings metrics (e.g. cost savings, decreased response time, call deflection, reduced case escalations, increased agent productivity, optimizing campaigns, increasing conversion rates or CSAT, increase in digital commerce, and efficiencies gained with collaborating, publishing and reporting).
-30% organic audience growth
-5,000 - 10,000 organic video views per month
-17% organic growth in views per month
-more than 2 hours saved per week in tracking and reporting
-bottom-line savings were directly impacted by redistribution of labor, adjusted promotional spend, and redirected creative costs
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