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Lithy Awards 2017

Enter the contest

Voting is now closed. Winners will be announced on June 14th.


Are you ready to get recognized for your digital CX excellence? We’re thrilled to be in our seventh consecutive year of celebrating our customers’ success with the annual Lithium Digital CX Excellence Awards, also known as the “Lithys." This award program honors brands who are delivering world-class digital customer experiences with strategies and results that are truly transformative.


Need some inspiration? Check out the 2016 winners and their Lithy entries.

This year we modified some of the existing categories and injected some fresh, new categories into the mix:


Digital CX All-Star:  Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Submissions should include strategies on how you connect customers, content and conversations at the right digital moment. Provide best practices, examples and results on how leveraging technology (platforms, data, integrations, personalization) has powered a successful holistic approach to delivering world-class digital customer experiences.


Social Marketing Champion: Recognizes a social campaign that has successfully acquired new customers, served customers and/or grew a current customer base. Include the campaign goal, strategy, plan, target audience, success metrics and the social technology(ies) that powered the campaign. Share content (video, blogs, Twitter screen shots, customer quotes) to show impact, creativity and results.


Social Support Champion: Recognizes a brand that has executed excellent social customer service/support at scale. Include the ways you are engaging customers when and where they need you to and how your social agents/teams have reduced service costs and increased customer satisfaction. Include success metrics such as response time, call deflections, agent efficiency as well as CSAT and/or NPS and the technology that powers your support strategy.


Support Savings Titan: Recognizes a brand that has best demonstrated significant bottom-line cost efficiencies and support savings for their business. Submissions should include the technology used and monetary savings for your organization.


Topline Titan: Recognizes a brand with the most impactful topline business results across community and other social platforms. This category requires the company to include metrics to showcase the results achieved. (e.g. ROI, sales revenue)


Digital Design Excellence: Recognizes a brand with the most impressive and engaging design on digital as well as a beautifully designed UI with consistency across devices and networks (could include website, community, social channels). Provide examples on creative integration with your brand throughout digital and why it’s award-worthy.


Surprise & Delight: Recognizes a brand that is just awesome on social media. Celebrates the brands that go the extra mile to ‘surprise and delight’ customers on social media and/or generate a positive impact on a local, national, or global level leveraging social media. Tell us a great story on how you are delivering impactful and engaging content to create awesome CXs on social.


Regional Star: All submitted entries will be automatically nominated for the Regional Star award. We will have one winner for North America, Europe and Asia Pacific.


Submitting & Voting:

  • All submissions must be submitted utilizing the Word Doc Form and must be received by May 10, 2017 to be eligible.
  • On May 15, 2017 at 9:00 a.m. PT, online voting opens. You will be able to view your entry and all other entries, plus vote for your favorites. To vote, you must register on the Lithium community if you don’t yet have a Lithium community ID, and then place your vote by giving kudos to your favorite entries.
  • Online voting closes on May 19, 2017 at 5:00 p.m. PT, so give a shout-out to your colleagues and business partners to vote before then.
  • Selection of winners will be a two-step process: a combination of the popular peer vote on the Lithium Community and through final selection by the judging panel selected by Lithium that will look at the spirit of the story, the results submitted, and evidence to back up the submission. 

Rules & Terms:

  • The 2017 Lithy Awards are only open to Lithium customers.
  • There is no fee to enter.
  • The submission window starts April 4, 2017.
  • All entries must be received by May 10, 2017 at midnight PT.
  • You will receive confirmation via email within 24 hours that your submission has been received. If you do not receive an email confirmation, please re-submit to ensure we received it. The 24 hour period applies to the regular business week; if you submit on a Friday, Saturday or Sunday, please wait until the following Monday for confirmation.
  • For EMEA entries, upon successful receipt of a completed Lithy submission, the Lithy Awards team will email you a special Lithys code, valid for a free pass to LiNC London 2017.

Terms & Conditions of Lithys discount code:

A.) This discount code is not permitted to be combined with any other discount code. 

B.) If you already registered without the code, we will administer a refund. We will need your name and email address to process the free pass. Once the refund is processed, you will receive an email confirming that the refund was processed.

  • Only English language submissions will be accepted.
  • Your entry must be submitted in the Word Doc Form (no other file formats like PDF or PowerPoint will be accepted).
  • Please embed all graphics/visuals into the Word Doc Form, so the desired placement is clear.
  • Please include your company’s logo as a jpeg or png image. Preferred image size is 335 pixels (width) x 176 pixels (height).
  • You may submit for multiple categories. One submission per category, per company, with the exception of the Social Marketing Champion category and the Surprise & Delight category, which can have more than one submission.
  • Lithium reserves the right to change or cancel an award category at any time and make other adjustments as needed to accommodate particular circumstances.
  • All submitted entries will be publicly displayed on the Lithium Community. Submitting an award entry gives Lithium the permission and approval to leverage content for Marketing and Public Relations purposes and winners will be included in a press release and on social channels. All companies submitting a Lithy give Lithium the permission and approval to use their logo on collateral and signage related to any LiNC Global, LiNC Local and/or Lithys events.
  • All submitted entries will be available for voting in the Lithium Community starting Monday, May 15, 2017 at 9:00 a.m. PT. The last day for voting is Friday, May 19, 2017 at 5:00 p.m. PT.
  • All winners will be announced in June 2017. Stay tuned for details on the winner announcement date and process.
  • Winners attending the LiNC Local London or LiNC Local Sydney event will receive additional recognition at those events.
  • Lithium reserves the right to change the rules & terms at any time. Lithium makes no representations or warranties regarding the contest or its rules and disclaims all implied warranties. Lithium undertakes no obligations or its performance or processing of entries other than as specifically stated herein and contestants must comply with all the stated conditions.

If you have any questions about how to submit for the Lithys, please contact


Good luck claiming a 2017 Lithy trophy!