Lithys 2018: Microsoft Partner Community - B2B Community Innovator

Lithys 2018: Microsoft Partner Community - B2B Community Innovator

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Company: Microsoft

Company background: Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge Its mission is to empower every person and every organization on the planet to achieve more. Microsoft Partner Community is a digital engine under the One Commercial Partner (OCP) organization. Our team supports Microsoft Partners and their development. In order to encourage these types of positive experiences, we manage the digital community experience with the purpose of hosting P2P connections, and being a singular source for information including news, events, blogs, incentives, and product releases. Our mission is to use this platform to host all partners, encouraging our users to make connections, grow their business, and thrive I their partnership with Microsoft.

Contact: Lakeisha Jackson

Title: Digital Communities Manager

Related URLs:

Lithy category: B2B Community Innovator

1. Describe the innovation(s) and how you settled on the decision to innovate (user request, Lithium suggestion, internal idea, etc.)

In May of 2017, we launched our Microsoft Partner Community website with the hopes of creating a singular space for business to business connections, through partner conversations. The website was meant to expand partner to partner connections beyond siloed, managed partner groups, creating international and even global connections, all in the name of partner growth and enablement. We were able to achieve all this by hosting our website on Lithium, and have continued to expand on the functionality of the site with their consistent support.

2. Tell us about how you made it happen Did you stage it first, who got an early look, how you drove adoption/use, and any iterations you had to make to get it right.

Our launch in May of 2017 was a relaunch from a previous version of the website created prior to that date. It was important that we create a user experience that was easy, convenient, and comprehensive, so that our partners/businesses could get the most out of the tool. With that being said, we spent time prior to relaunch gathering feedback and working to make improvements to our website in anticipation of the relaunch date. Even now, we are continuing to collect feedback and make improvements and changes to the site so that our engine can be robust, and can continue to support global connections between businesses and partners. At our must recent Microsoft partner conference aka Inspire, we hosted a focus group with a dozen partners who provide insightful feedback on Audience, Content, Identity, and Integration.

3. What were the results? Tell us how it impacted your customer experience or the outcomes you seek as a business.
So far, all of the work we’ve done to create a meaningful and helpful tool has paid off. Our continued effort to accommodate pieces of feedback has made our once immature website move towards later stages of maturity. We are working on implementing the ‘Ideas’ function that is built into the Lithium platform. It will allow us to gain high-level and event/resource specific feedback to continue to improve upon what we’ve already made. Additionally, we have seen a 33% increase in registration and community membership since the start of the FY19.

4. Supporting visuals: Please include any supporting visuals/graphics into your above answers. Insert them into your text copy, so we’re clear on desired positioning of the graphics. We will accept videos for this entry. All videos must be submitted as publicly viewable links on YouTube or Vimeo.

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