Company background: Sky is Europe’s leading entertainment company. The group serves 22 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.
At Sky we ‘Believe in Better’. In the UK, we are part of everyday life for over 10 million customers and we work hard to meet customer needs, provide exceptional customer service and earn their trust.
Sky UK can only achieve and maintain its impressive level of savings by creating the richest and most engaging community experience possible in every one of the 17,000,000+ visits we get per year.
We work very hard to make the Sky Community the most engaging environment possible. We’ve been doing full community peer-to-peer since before it was cool (2014). But that’s not the whole story – we wanted to make it about more than just efficient help and support.
That’s why we’ve established great working relationships with “Sky partner channels” People like FOX, AMC, Discovery Networks, UKTV, Universal, SyFy and many more. We’ve built upon our marketing led approach in 2017’s submission, which revolved around competitions and driving sales via the community.
What we do now is pre-emptive engaging marketing content around upcoming shows. We’re trying to make our community the place to come to discuss your favourite Sky shows and ask what’s coming up soon. We have partner channels sponsored content alongside user generated content such as movie reviews. All this is cleverly blended with more traditional “news and updates” and “how to guides”.
We’ve published over 200 of these blogs year to date and they get more than 100,000 views a month.