Are you ready to get recognized for your digital customer engagement excellence? We’re thrilled to be in our eighth consecutive year of celebrating our customers’ success with the annual Lithy Awards. This award program honors brands who are delivering world-class digital customer experiences with strategies and results that are truly transformative.
Need some inspiration? Check out the 2017 winners and their Lithy entries.
This year we modified some of the existing categories and injected some fresh, new categories into the mix:
Digital CX All-Star: Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Submissions should include strategies on how you connect customers, content and conversations at the right digital moment. Provide best practices, examples and results on how leveraging technology (platforms, data, integrations, personalization) has powered a successful holistic approach to delivering world-class digital customer experiences.
Social Marketing Champion: Recognizes a social campaign that has successfully acquired new customers, served customers and/or grew a current customer base. Include the campaign goal, strategy, plan, target audience, success metrics and the social technology(ies) that powered the campaign. Share content (video, blogs, Twitter screen shots, customer quotes) to show impact, creativity and results.
Social Support Champion: Recognizes a brand that has executed excellent social customer service/support at scale. Include the ways you are engaging customers when and where they need you to and how your social agents/teams have reduced service costs and increased customer satisfaction. Include success metrics such as response time, call deflections, agent efficiency as well as CSAT and/or NPS and the technology that powers your support strategy.
Support Savings Titan: Recognizes a brand that has best demonstrated significant bottom-line cost efficiencies and support savings for their business. Submissions should include the technology used and monetary savings for your organization.
Topline Titan: Recognizes a brand with the most impactful topline business results across community and other social platforms. This category requires the company to include metrics to showcase the results achieved. (e.g. ROI, sales revenue)
Digital Design Excellence: Recognizes a brand with the most impressive and engaging design on digital as well as a beautifully designed UI with consistency across devices and networks (could include website, community, social channels). Provide examples on creative integration with your brand throughout digital and why it’s award-worthy.
Surprise & Delight: Recognizes a brand that is just awesome on social media and Communtiy. Celebrates the brands that go the extra mile to ‘surprise and delight’ customers on digital channels and/or generates a positive impact on a local, national, or global levels.Tell us a great story on how you are delivering impactful and engaging content to create awesome CXs on social and Community.
B2C Community Innovator: Recognizes a B2C brand that is on the leading edge of offering new, rich, and inventive community experiences. Include adoption of new Lithium features or anything else you’ve done recently to differentiate your experience and move your community ahead. Success metrics can include any resulting increase in adoption, engagement, satisfaction, ROI, or positive feedback.
B2B Community Innovator: Recognizes a B2B brand that is on the leading edge of offering new, rich, and inventive community experiences. Include adoption of new Lithium features or anything else you’ve done recently to differentiate your experience and move your community ahead. Success metrics can include any resulting increase in adoption, engagement, satisfaction, ROI, or positive feedback.
Regional Star: All submitted entries will be automatically nominated for the Regional Star award. We will have one winner for North America, Europe and Asia Pacific.
