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Lithy Awards 2018

Enter the contest

Are you ready to get recognized for your digital customer engagement excellence? We’re thrilled to be in our eighth consecutive year of celebrating our customers’ success with the annual Lithy Awards. This award program honors brands who are delivering world-class digital customer experiences with strategies and results that are truly transformative.

Need some inspiration? Check out the 2017 winners and their Lithy entries.

This year we modified some of the existing categories and injected some fresh, new categories into the mix:


Digital CX All-Star:  Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Submissions should include strategies on how you connect customers, content and conversations at the right digital moment. Provide best practices, examples and results on how leveraging technology (platforms, data, integrations, personalization) has powered a successful holistic approach to delivering world-class digital customer experiences.


Social Marketing Champion: Recognizes a social campaign that has successfully acquired new customers, served customers and/or grew a current customer base. Include the campaign goal, strategy, plan, target audience, success metrics and the social technology(ies) that powered the campaign. Share content (video, blogs, Twitter screen shots, customer quotes) to show impact, creativity and results.


Social Support Champion: Recognizes a brand that has executed excellent social customer service/support at scale. Include the ways you are engaging customers when and where they need you to and how your social agents/teams have reduced service costs and increased customer satisfaction. Include success metrics such as response time, call deflections, agent efficiency as well as CSAT and/or NPS and the technology that powers your support strategy.


Support Savings Titan: Recognizes a brand that has best demonstrated significant bottom-line cost efficiencies and support savings for their business. Submissions should include the technology used and monetary savings for your organization.


Topline Titan: Recognizes a brand with the most impactful topline business results across community and other social platforms. This category requires the company to include metrics to showcase the results achieved. (e.g. ROI, sales revenue)


Digital Design Excellence: Recognizes a brand with the most impressive and engaging design on digital as well as a beautifully designed UI with consistency across devices and networks (could include website, community, social channels). Provide examples on creative integration with your brand throughout digital and why it’s award-worthy.


Surprise & Delight: Recognizes a brand that is just awesome on social media and Communtiy. Celebrates the brands that go the extra mile to ‘surprise and delight’ customers on digital channels and/or generates a positive impact on a local, national, or global levels.Tell us a great story on how you are delivering impactful and engaging content to create awesome CXs on social and Community.


B2C Community Innovator: Recognizes a B2C brand that is on the leading edge of offering new, rich, and inventive community experiences. Include adoption of new Lithium features or anything else you’ve done recently to differentiate your experience and move your community ahead. Success metrics can include any resulting increase in adoption, engagement, satisfaction, ROI, or positive feedback.


B2B Community Innovator: Recognizes a B2B brand that is on the leading edge of offering new, rich, and inventive community experiences. Include adoption of new Lithium features or anything else you’ve done recently to differentiate your experience and move your community ahead. Success metrics can include any resulting increase in adoption, engagement, satisfaction, ROI, or positive feedback.


Regional Star: All submitted entries will be automatically nominated for the Regional Star award. We will have one winner for North America, Europe and Asia Pacific.

Submitting & Voting:

  • Please fill out the submission form on the Lithosphere. If you have any issues please contact
  • All submissions must be submitted on the community by August 17, 2018 at 5:00 pm PT to be eligible. You can edit your submission as much as needed up until the submission deadline.
  • On August 22, at 6:00 am PT, online voting opens. You will be able to view your entry and all other entries, plus vote for your favorites. To vote, you must register on the Lithosphere.
  • Online voting closes on August 29, 2018 at 5:00 pm PT, so give a shout-out to your colleagues and business partners to vote before then.
  • Selection of winners will be a two-step process: a combination of the popular peer vote on the Lithium Community and through final selection by the judging panel selected by Lithium that will look at the spirit of the story, the results submitted, and evidence to back up the submission.

Rules & Terms:

  • The 2018 Lithy Awards are only open to Lithium customers.
  • There is no fee to enter.
  • The submission window starts July 23, 2018 at 5:00 am PT.
  • All entries must be received by August 17, at 5:00 pm PT.
  • You will receive confirmation via email within 36 hours that your submission has been received. If you do not receive an email confirmation, please re-submit to ensure we received it. The 36-hour period applies to the regular business week; if you submit on a Friday, Saturday or Sunday, please wait until the following Monday for confirmation.

Terms & Conditions:

  • Only English language submissions will be accepted.
  • Your entry must be submitted on the community. Your CSM can provide assistance if need be.
  • Please embed all graphics/visuals into the Lithosphere, so the desired placement is clear.
  • Please include your company’s logo as a jpeg or png image in the teaser section. Preferred image size is 335 pixels (width) x 176 pixels (height).
  • You may submit for multiple categories. One submission per category, per company, with the exception of the Social Marketing Champion category and the Surprise & Delight category, which can have more than one submission.
  • Lithium reserves the right to change or cancel an award category at any time and make other adjustments as needed to accommodate particular circumstances.
  • All submitted entries will be publicly displayed on the Lithium Community. Submitting an award entry gives Lithium the permission and approval to leverage content for Marketing and Public Relations purposes and winners will be included in a press release and on social channels. All companies submitting a Lithy give Lithium the permission and approval to use their logo on collateral and signage related to any CX Live Events.
  • All submitted entries will be available for voting in the Lithium Community starting Wednesday, August 22, 2018 at 9:00 am PT. The last day for voting is Friday, August 31, 2018 at 5:00 pm PT.
  • All winners will be announced at CX Live in Austin, Texas on October 3-4, 2018.
  • Winners attending CX Live will receive additional recognition at those events.
  • Lithium reserves the right to change the rules & terms at any time. Lithium makes no representations or warranties regarding the contest or its rules and disclaims all implied warranties. Lithium undertakes no obligations or its performance or processing of entries other than as specifically stated herein and contestants must comply with all the stated conditions.

Good luck claiming a 2018 Lithy trophy!