Company background: GoDaddy helps small business owners get online and make their small business ideas come to life and succeed with domains, website building tools, and a variety of other products and services. With over 20 years experience and 17 million global customers, GoDaddy has been at the cutting edge of helping small, independent ventures succeed.
Contact: Eric Stieg
Title: Head of End User Communities at GoDaddy
Related URLs: <https://www.godaddy.com/community/GoGetter>https://www.godaddy.com/community/GoGetter
Lithy category: B2C Community Innovator
1. Describe the innovation(s) and how you settled on the decision to innovate (user request, Lithium suggestion, internal idea, etc.)
Our GoGetter community for small business owners was our second community developed and launched with Lithium. However, it was a first for both companies to have 2 sites on a single instance, utilizing SSO, and also using reverse-proxy with multiple event IDs feeding the bulk-data API and our Hadoop feed for both sites!
2. Tell us about how you made it happen Did you stage it first, who got an early look, how you drove adoption/use, and any iterations you had to make to get it right.
The innovation included building multiple custom components for vetting & surfacing new mentors, multiple request types for users to become a mentor or find a mentor, along with multiple APIs to query and display user's profile fields like vertical industry, expertise, professional background, among others. https://youtu.be/VDMr-jBYE7k here's a bulleted list of a few of the key innovations:
3. What were the results? Tell us how it impacted your customer experience or the outcomes you seek as a business.
Since launching the site in March, we have onboarding over 200 mentors who are available to help small business owners grow their business. With over 600 mentor requests submitted, we are averaging a 4.7 positive rating on "expectations and results" on mentoring sessions (on a scale of 1-5).
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