Company background: Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touchpoints. Tealium’s open real-time Universal Data Hub (UDH) is a platform that enables digital marketers, data and analytics, and IT the ability to manage, govern, enrich, activate, and own their overarching corporate data strategy, reducing chaos and building better customer experiences.
Founded in 2008, Tealium is the most trusted vendor in its space and its award-winning solutions are used by hundreds of global enterprises, including Ancestry.com, T-Mobile, Microsoft, HP, Uber, Facebook, Kimberly-Clark, LDS Church, Petco, American Airlines, Priceline, Univision, Orange, Sony, and many others.
Contact: Kathleen Jo
Title: Community Manager
Related URLs: Tealium Learning Community (TLC)
Lithy category: Topline Titan
1. What were your 2017-2018 goals for your community and/or social media management platform implementation?
Our goals for 2017 and 2018 were:
2. What were your focus areas and tactics to meet those goals?
For sales influence focus areas included:
Tactics we used for sales influence included:
For call deflections:
Tactics used for call deflection included:
3. Tell us about the results. Please list the top-line sales revenue/ROI metrics achieved due to your digital technology. Highlight the impact to your executive leadership team and other quantifiable business results
Thank you and I hope you find my submission worthy of a vote! Oh and one last photo...
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