Past Lithys (old format)
Check out Lithy entries from previous years.
Company: TomTom Category: Best New Community (Launched after June 1, 2010) & Best Community ROI Usecase   Entered by: Kenneth Refsgaard (kendoji) Community Name: TomTom Discussions URL: discussions.tomtom.com Launched: March 1, 2011   ... See more...
Company: TomTom Category: Best New Community (Launched after June 1, 2010) & Best Community ROI Usecase   Entered by: Kenneth Refsgaard (kendoji) Community Name: TomTom Discussions URL: discussions.tomtom.com Launched: March 1, 2011   Entry:   We launched two weeks ago (March 1, 2011) but our community has been extremely active right from the start. We got a number of things right (thanks to all the support and advice we received from Lithium on best practices), including having all the recommended promotional plans in place, a good board structure, a nice and clean UI and thorough internal communication around guidelines. This has resulted in a smooth launch, with about 150 new registrations and 25,000 page views every day.   From launch we also immediately had support from numerous knowledgeable brand advocates (from third party navigation sites) who have been picking up just about every question posted on the community.  We thought it would take months before we had a vibrant community with active brand advocates answering all the questions - but it all came together on Day two! Using the Engagement Center ROI tally (tweaked with our own cost-per-incident), in our first two weeks we handled 20,000 cases and delivered a value of 150,000 USD!!  
Company: Riverbed Technologies Category: Most Innovative Social Program Entered by: Evan Marcus (emarcus) URL: community.riverbed.com   Entry:   Our program is the Performance Hall of Fame. It's an opportunity for users to come onl... See more...
Company: Riverbed Technologies Category: Most Innovative Social Program Entered by: Evan Marcus (emarcus) URL: community.riverbed.com   Entry:   Our program is the Performance Hall of Fame. It's an opportunity for users to come online and share graphs and stories in their own words of how our products have improved their network performance.   Everyone who enters receives a gift from Riverbed, and once a month we award a prize for the entry that has received the most kudos. The real benefit, though, comes from the visitors to the site who see real customers telling stories of how they've received hard-to-believe benefits from implementing Riverbed products.   Our salespeople regularly send prospects to the site so that they can see the benefits for themselves. A typical entry to the to the Performance Hall of Fame is below.  
Company: Best Buy Canada Category: Best new Community Entered by: Heather Magee (hmagee) URL: www.bestbuy.ca/plug-in Launched: 16 Sept 2011     Entry: Best Buy Canada’s Plug-in community features lifestyle-centric content, while co... See more...
Company: Best Buy Canada Category: Best new Community Entered by: Heather Magee (hmagee) URL: www.bestbuy.ca/plug-in Launched: 16 Sept 2011     Entry: Best Buy Canada’s Plug-in community features lifestyle-centric content, while continuing to produce relevant and up-to-date material that speaks to the traditional tech enthusiast. We promote content that connects people with technology that makes life fun and easy, and helps alleviate techno stress as new technology trends emerge.  Technology eZine - comparable to an online magazine model, our community landing page plays host to all of Best Buy Canada’s social media streams, while leveraging Lithium’s Rest APIs to dynamically pull the most recent content from the community. www.bestbuy.ca/plug-in Member Engagement – by featuring our most celebrated community members in our Member of the Week widget, members are recognized for their contributions and participation in the community and thanked publically by the Community Manager on a forum thread each week.  Our objective is to nurture our Super Users and frequent contributors to encourage the organic growth of our user generated content. Targeted Integration – we’ve developed and are in the midst of implementing targeted integration strategies to leverage community content on our eCommerce website www.bestbuy.ca using Lithium’s Rest APIs and other tools and features.  We’ve also integrated the mobile version of Plug-in with the Best Buy Canada iPhone app and leveraged Lithium’s Facebook Connect and Facebook Q&A applications to mobilize our Facebook fan base and integrate this group of brand advocates with our community members.  
If you are a Lithium customer and you have a great story to tell, you're proud of the impact your community is making, or if it has changed the game for your company, let us know about it. The first ever Social CRM Excellence Awards are open. Find o... See more...
If you are a Lithium customer and you have a great story to tell, you're proud of the impact your community is making, or if it has changed the game for your company, let us know about it. The first ever Social CRM Excellence Awards are open. Find out more and enter now!   ------ Category: Best New Community   Community: Jigsaw Launch Date: September 29, 2009 Submitted by: Jigsaw Community Marketing Manager Communitygal   As a leading provider of business information and data services that is uniquely crowd sourced by a global community of over 1 million business to business (BtoB) contacts, Jigsaw needed a community platform that provided members with better tools to interact with each other. In September 2009, Jigsaw launched the Lithium community platform and in the spirit of community sourcing--a premise on which the company is founded--allowed its members to nominate and select its own name. "The Corner" is both a reference to the corner piece of a jigsaw puzzle and a double entendre for where people go to hang out and talk.   The Corner deserves to win the Best New Community category because it is Lithium's first BtoB business information community and has been enthusiastically embraced by both Jigsaw members and management.   Jigsaw's community members visit The Corner to not just discuss Jigsaw usage and find answers to their questions but also to discuss BtoB topics such as innovative sales strategies, trade prospecting information on companies, and much more. Additionally, The Corner has been an instrumental part of Jigsaw's feedback and customer support systems. Since inception of the Lithium platform, Jigsaw has already implemented 13 product ideas that were submitted by members in the Member Idea Exchange board.   The Corner has been steadily growing in popularity. Page views for the community increased by 355% after launching the Lithium platform compared to the previous message board; unique visitors have also increased by 612%.   Jigsaw also noticed that its members were eager to help each other get the most out of the site. So much so that they've recently started moving its support assets to The Corner as they feel  this would be the right first point of contact for getting help. If other members can't resolve an issue, it goes onto the support team. This shift parallels Jigsaw's philosophy toward community sourcing solutions. The Corner has become a vital and dynamic part of the Jigsaw community and as such, Jigsaw is investing in making it better. The next month will see a new and improved homepage for The Corner that will have a more organized look with tabs and snapshots. New employee blogs are also slated to go up soon, and the next initiative is to create a top sales books board where members submit and vote for their favorite sales books.