Brands are under pressure to create strong relationships with customers.
That means understanding the customer journey, and that’s where Total Community comes in.
As we enter 2015, three best practices for managing the social customer experience are emerging. Large B2C brands, focused on managing the customer experience all have a similar short list of key focus areas.
How often have you heard the familiar “this time of year, we typically see a dip (or rise—I hear both) in traffic to our community?”
What does shared purpose look like? Ask yourself these 5 questions to help define it.
Tips and tricks for increasing your social presence.