Hi Rachel - great to hear from you again!
I love talking rank structures. The question I have is, what common threads does your audience have with each other or your organization? Knowing a little bit more about the world they live in every day can help get the gears turning.
Generally speaking I lean toward structures with abstract, fun themes. Sometimes I think we get too caught up in trying to be so clear about the levels that we lose the magic of something unexpected and whimsical. That said, there isn't a one-size fits all solution.
Hey there Brian,
Nice to talk with you again! We have to catch up soon.
Our customers are using a suite of products and services to help manage their businesses. Anything from website builder tools to email to hosting, etc. They all have in common the need and desire to keep things organized and want the opportunity to market their businesses in order to grow.
I like whimsical/surprise elements and I think it would work. Just struggling on what that would look like.
Got it - this one is a little more difficult than most due to the wide range of businesses that could be participating. Here are some initial whacks at it: