Outstanding news @daphtan, congratulations on getting to this point!
Some high level points on how you welcome your super users.
As for technical stuff..
You want a message to them, you want a post welcoming them to your private behind the scenes board. And you want to give them a clear game plan for the next 3,5,7 or 30 days. So they know who else is in, whats expected, what rules to follow, which ones dont apply to them and that you'll be there if they need you.
Are you going for a fixed time program with an end date?
And how many super users?
Will they be on equal footing, or are you expecting different things from some of them?
Good day @daphtan
Our Community Champions program has been a great success: they are glad to be recognized and engagement / answers have increased thanks to Champion knowledge and enthusiasm.
My community is for peer to peer knowledge and tech support; the Champions were chosen for: time within the community, visits per week, activity per week (threads contributed to), and their tone. Once identifying potential Champions, I emailed each introducing the program and inviting them to participate. I closed the email by informing them I would be reaching out by phone to discuss the program and answer their questions. After the phone call and acceptance, there was an announcement in the community introducing the program and the Champions.
I hold quarterly meetings with the Champions via WebEx - the agenda is community metrics and updates; I ask for their quesitons before the meeting and allow at least 30 min for open Q&A. The expectation has been sent they are not consultants, but trusted advisors.
I hope this has been helpful, please let me know if I can answer other quesitons.
Our system has a one year tenure, and SuperUsers can serve consecutive terms.
When you have terms, you need to have a clear explanation of how SuperUser candidates are chosen, and what the expectations are. If the criteria are around the number of posts and threads, it is easy for all parties to understand and agree on the level of activity. If a SuperUser is not so frequently vocal, but the quality is inspiring to the Community, there is still value and merit, so a slight drop in posts is OK. We try to have each one of these discussions in person if possible.
It is very important to be upfront with them as their term ends, and thank them for the tremendous support. If they choose to leave the program, be sure to let them know that they are always welcome on the Community. If they are not chosen for a second term, be even more sure to let them know that their contributions are appreciated, they are always welcome on the Community, and will be considered again in the future.