It’s that time of year again: a time of unbridled excitement and quiet reflection, of hope and expectation. Yes, LiNC ’14 registration is NOW open!
This year’s LiNC theme is NOW and it’s very timely. As a theme, it’s both immediate and amorphous. It’s a bit like the quote from the cult classic film The Adventures of Buckaroo Banzai, “no matter where you go...there you are.” And, regardless of what your iPhone or “clock-bracelet” says, the time is always NOW. Though, in this case NOW is about working together to address the increasing urgency and expectations facing our customers, while providing real world examples and solutions to help them deliver the best possible customer experiences. NOW, is a promise.
For those who haven’t yet attended, describing LiNC is like our theme – it goes beyond simple words and has to be experienced in the moment. It’s easier to list what LiNC is NOT? It is NOT your standard user’s conference where one narcolepsy-inducing, canned, pitch after another quietly saps your will to live. Instead, LiNC is about the energy that’s created when a community driven by personal experience, inspiration and innovation comes together in a singular place and time.
While this is only my third LiNC, it is perhaps the 200 th event in which I’ve participated. You would think that might leave me cynical and jaded. But, LiNC is different and I think I know why – it’s the community stupid (me, not you!) Our community of customers, partners and employees bring the proverbial “it” every year with the passion of the converted – they are believers in the idea that what we all do, not only matters, but also is profoundly changing the way businesses, brands and customers connect, engage and communicate. And, it’s all happening NOW.
If you were to ask me the best time to register for LiNC, I’d say, “NOW.” But you’d also have to know that my watch (clock-bracelet) runs about ten minutes fast. See you in the future.
Richard Reilly is the Director of Corporate Events at Lithium Technologies. He joined Lithium in 2011 from an experiential marketing agency.
On the Lithosphere he is RichRe. On Twitter, you can find him @rreillyjr
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This executive panel is the first in our author series with thought-leaders from social media and business. Join this entertaining and interactive session for honest, unscripted discussion and unvarnished perspective on the current and future state of social business.
If you would like to attend but can't make it out to our headquarters in San Francisco, make sure you RSVP anyway by clicking the invitation above. There will be an option for remote attendees to view a livestream and participate via live chat.
Update: Remote attendees, join us at 4pm PST for the live stream and chat right here on Lithosphere!
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We’re headed to Los Angeles for Forrester’s Forum for Customer Experience Professionals West, October 9-10, which is about “boosting your customer experience to the next level.” Sounds promising, yeah? Well, it is with the exception of those companies who have yet to really embrace and engage their customers through social media.
We know that corporations that tap into their socially empowered customers stand to gain advantage on their socially reluctant competitors in ways beyond just reducing customer support costs. They’ve realized that customer engagement means real, topline growth and that customers who actively engage with brands, products and services are not only loyal advocates, they also spend more.
So, why are some companies still reluctant to jump in? Maybe they’re in regulated or mature industries? The fact is that it doesn’t matter. If your business wants to continue to succeed, you need to innovate and grow and to do that you need to get serious about social. And if you don’t, maybe we’ll see you at this event next year, and maybe we won’t...
If you are going, please join us for Lithium CMO, @KatyK - Katy Keim’s Keynote, October 9 th @ 11:00 AM. And, if you come by our booth (#101) and say, “I’m serious about social” you get a prize!
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As the event organizers position it, SXSW is “Five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer.”
Okay, that’s a pretty bold assertion. What’s the real deal?
My observations: SXSW is part conference, part festival. And, as a SXSW newbie this past March, the big question that I had (like many others) heading in to Austin was “Is this event worth our presence and participation?” Now, in retrospect, my answer to that question is an emphatic “Yes!”
So, while I’ve heard people debate the business value of the event, my own experience confirms that the event clearly has solid value - not just for market presence, but for building relationships with influencers and partners too. And, all of our customers are there as well. My new perspective regarding SXSW is how could any innovative, relevant, company afford not to be there?
Clearly, I’m not the only one who feels this way:
“SXSW is the biggest social and digital event in our industry. It is a place of great energy, lots of innovation and cutting edge trends. It has been a center of gravity for the consumer web.” - Katy Keim, CMO, Lithium Technologies
“SXSW is a huge opportunity and we need to figure out how to do it even better next year” – Mike Betzer (another first-timer), SVP, Lithium Social Web
So, not only are we going to SxSW 2014, we want to participate too. With your help – a quick login here: PanelPicker and vote (links below) – we can make it happen. Here are the submissions that we’ve made on behalf of some of our esteemed colleagues:
Katy Keim - Banks Aren’t Social? Bullsh*t!: http://panelpicker.sxsw.com/ideas/23948
Bonnie Thomas - Social Media—a Right Brain Renaissance: http://panelpicker.sxsw.com/vote/25085
Dave Evans & Joe Cothrel - Social Customer Experience Management: http://panelpicker.sxsw.com/vote/23352
Bryan Person & Jenny Sussin (Gartner, Inc) – Sexy/Unsexy: Your Social Strategy’s Brand Persona http://panelpicker.sxsw.com/vote/22288
Although it’s more than a few months away… If you come and find me at SXSW, and remember this passcode: “Our eyes are wide open to social,” you’ll get a prize!
And, If you haven’t yet, check out our review of SxSW 2013 and pictures from the event.
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Save the date!
On Tuesday, August 6 th we will be hosting a Bay Area Social Media Breakfast here at out Lithium Headquarters from 8:30-10:30 AM. With chapters now located all over the country, the SMB’s were founded in Boston by Lithium’s own Bryan Person (@BryanP) , in 2007. They were created to bring together marketers, PR pros, entrepreneurs, students, social media practitioners and enthusiasts of all stripes over breakfast to teach, share and learn social media best practices.
The featured speaker for this next breakfast is author and noted marketer Porter Gale. Her book “Your Network Is Your Net Worth,” is a how-to guide for strengthening your relationships and connections through a series of social media strategies, new technologies and more.
Join us for the next Social Media Breakfast to learn the art of cultivating valuable relationships and how networking can help your business, your clients or your personal development.
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When: Tuesday, August 6th 2013 from 8:30 to 10:30 AM
Where: Lithium HQ, 225 Bush St., 15th floor in the Town Hall Meeting space, SF
Breakfast: Pastries, bagels, fruit, coffee & OJ provided by Lithium.
RSVP: Please sign up at http://www.meetup.com/Social-Media-Breakfast-East-Bay/events/129964372/
Please tell your friends & colleagues!
For more events involving Lithium, keep an eye on our news & events page.
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