In his recent webcast, Lithium’s VP of Social Strategy, Dave Evans (@DaveEv), took a look at Total Community through the lens of applicable business cases. The webcast kicked off with a breakdown of Total Community’s components, Klout, Lithium Social Intelligence, and Lithium Social Web, and how to use them to engage customers, syndicate data, and attract experts to create superior customer experiences.
According to Dave, a complete customer experience platform combines listening, response, and customer relationship management to provide a single, cohesive view of that customer. A fully integrated experience management platform encourages traffic flow from off-domain sources—the brand outposts and independent social applications—to on-domain, where you are building your own customer programs.
However, many companies are lacking a scalable, robust method to connect and engage the experts and the knowledge they command with the high-valued customers who need it. The opportunity for customer support and expert involvement extends beyond care and marketing. Using the same core technology, your organization can tap into conversations associated with the sales process well in advance on an actual sale, at that critical point where consideration is still in play and choices are still being vetted.
Knowing this, how do you tap your Total Community?
Syndicate actionable business intelligence
Use monitor walls to share
Build a total community roadmap
Want more insights?
You can view the webcast on-demand-- we’re making it available right here in the community. Check it out to hear Dave’s best practices, real business examples, and personal insights.
The conversation continues…
While webcasts allow for real-time Q&A, in the spirit of Total Community, we’d like to extend the opportunity for more questions. Dave, along with other experts and influencers, is here to answer any follow-up questions you might have. So, please join the conversation by asking your question in the comments section below.
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Fantastic @butlerj7, many thanks for sharing. Great work.
This is very timely for me as we're just about to launch our community. We're going to assess how our gamification strategy is working after our soft launch period and I'll certainly be considering doing something like what you have implemented with this Welcome to the Community badge.
I really like the idea of recognising and rewarding those that have demonstrated a total commitment to community participation.
That profile widget sounds interesting, too. I'll be watching with interest.
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We hope you can join us on November 18 th for our webcast on gamification strategies for community, featuring Vodafone’s Digital Product Manager, James Butler and Lithium’s Sr. Director of Social Strategy, Xavier Jimenez (@XavierJ), where they go deeper into some of the content they shared at LiNC ’15.
As you may know, “back in the day,” Lithium was founded by a group of professional gamers, which give us a certain street cred, though what really sets us apart is the 10+ years of data we have to support our community gamification strategies. It's more than just theory, it's science.
Click To Tweet : #Gamification is back in vogue! Find out why: http://bit.ly/1kca4Vt @LithiumTech
Gamification has been an industry buzzword for years, going from technology darling to disillusionment and back again. The trend line below indicates it's now headed up the Slope of Enlightenment, which looks pretty good for the early adopters, though not so much for laggards.
While many of us understand how tools like leaderboards, badges, rank, and reputation motivate community behaviors, it's sometimes less apparent how they actually drive business outcomes and support value creation.
Fortunately, that’s the goal of this webcast – to demonstrate how to choose the right tools and gamification strategies that motivate long-term behavior changes, leading to real business value you can manage and measure.
Click To Tweet : Take a deep dive into #gamification strategies for community w/@VodafoneUK & @LithiumTech. RSVP for the 11/18 webcast!http://bit.ly/1kd0EsE
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Missed it live but found it on archive. Anytime I have a chance to hear @JoeC speak I'll take it. I always learn something new and remember info he had shared previously. A win,win, win. Thanks Joe and team, ~jm
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