Hi Jason -
Thanks for your feedback!
Lithium Premium Gamification is an extension to the gamification elements included in the core platform. The majority of enterprise-level badge offerings are offered at an additional cost, and we are continuing to invest in this key functionality
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Happy Valentine’s Day!
Have you ever wondered what motivates someone to share something? I know I’m delighted if I’m greeted when I walk into a favorite restaurant…and in turn, I’m much more likely to give them positive reviews. When it comes to your community, what motivates a new visitor to comment on a post, or give someone a kudo? Many times, motivation comes from a simple acknowledgment (“nice job!”), although motivation can also be reinforced through progression towards a particular achievement (“congratulations on achieving your new rank!”).
People are motivated by all sorts of rewards, and gamification uses familiar gaming dynamics and rewards (leaderboards, badges, points) to help reward and acknowledge actions that your members take within your community. As Michael Wu has discussed, motivation incentives and the spectrum of gamification run from short-term rewards (earned over a period of days or weeks) to long-term reputation (often earned/acquired over a period of years). And gamification provides more than a superficial reward - according to Aberdeen, organizations with gamification in place increase the level of engagement by 48% (this compares to 28% who do not have gamification in place). By providing recognition to new and casual members:
you can enlist more customers to become active community contributors - even superfans
your customers benefit from a more responsive and rewarding community experience, and the resulting boost in content and traffic helps you to achieve your business goals
Today we’re announcing the release of Lithium Premium Gamification, which includes Lithium Badges as its first feature. This exciting new release builds on Lithium’s years of experience with the science of social and gamification to help you deliver greater engagement for your largest audience: new and occasional community members. Lithium Badges are a visual, short-term reward for completing an action, and are unique in that they’re natively integrated within the community - by using them, you can offer users special privileges within the community. They can be associated to specific roles so members who earn them can also get new permissions within the community (e.g., earn access to special groups, get a special avatar), which helps bestow social value that drives greater engagement with your community. In addition, Lithium Badges work out of the box with your existing data, community features, and user roles without any additional coding or learning new tools.
With Lithium Premium Gamification, we’re also delivering on the vision of Science + Practice + Product, by including a strategic Premium Gamification workshop - led by our strategic services team - which is designed to help you scope and plan a deployment of Lithium Badges.
You can see examples of Lithium Badges within the Lithium community, the Lithosphere: http://lithosphere.lithium.com/t5/lithium-s-view-blog/Badges-Beta-Live-on-Lithosphere/ba-p/127917
And by participating in the Lithosphere today – giving a kudo, posting or answering a question – you’ll be entitled to get your own special badge commemorating the launch and Valentine’s Day!
So go collect a heart, and let us hear how you engage and enlist your customers with Lithium Premium Gamification!
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We're announcing our first Lithium developer meetup! Join us on Wednesday, December 4 th at 6.30pm in San Francisco for an evening of networking, tips and tricks, and plenty of food and beer.
For this first meetup, the Lithium engineering and professional services teams will be presenting Freemarker tips and tricks, and of course there will be Lithium swag for those who attend in person.
If you’d like to join us, please RSVP here: http://www.meetup.com/San-Francisco-Lithium-Technologies-developer-group/events/150267332/
We expect that future meetups will include discussions of the Lithium REST API, as well as wider-ranging conversations about some of the tools we’re using and have talked about previously in this blog, like Cassandra and Angular.JS. And, of course, we’d love to hear your suggestions about what topics we should cover in future Lithium meetups...and where we should host the next meetup!
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Ever wondered how a successful community is planned, implemented, and optimized? Lithium's Services team is a trusted partner to hundreds of customers, helping to guide and build communities to ensure success.
Today, we're shining a well deserved spotlight on our Services team with the launch of the Lithium Services page on www.lithium.com. Check out what strategic consulting and services we offer customers, including planning, design & implementation, moderation & management, and training and certification. Regardless of where a customer is in their social maturity, our team can help guide a strategy for a customer who's new to social, or help re-energize an existing social strategy.
See why customers like Mozy have used words like "awesome" about the Lithium Services team or how Verizon finds them to be "a pleasure to work with."
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