Successful community management, like anything worth doing, is about balance: How you balance the needs of your customers with the realities of the business How you balance scaling your community with maintaining the culture that made it great when it was smaller How you balance the need for enhancements to technology and programs with your budget and resources How you balance the desire to respond to every post personally and immediately with the desire to create space for the community members to support each other How you balance the usage of tried-and-true best practices with experimentation and innovation How you balance time spent educating internal teams with servicing your customers How you balance strategy with tactics How you balance being the community expert in your organization with your desire to progress in your career How you balance your sense of duty with your desire to have a personal life How you balance saying “yes” with “no” The answers to these questions are up to you. Do what you feel is right and the dots will connect in one way or another.
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